You’ve decided that you want to build an extremely successful and profitable blog so you can finally live that lavish laptop lifestyle bloggers flaunt all over social media! You have great ideas constantly coming to mind and you’re ready to hop on your computer so you can start blogging right?
Eh, wrong! I really hope you read that in a loud annoying buzzer voice, because that’s how I typed it. As easy as it seems to start a blog there is a process to building and establishing your brand
Plus, before you type a word you will definitely want to take inventory of your life, time and goals. YES, it’s that serious, especially if this is something you plan to make a living from, as you will be devoting tons of time to building your blog. In today’s world, blogging is a business and you should treat it as such when you decide to start writing.
As tempted as it may be to dive in and get to work, ask yourself the following 10 questions before you get started.
What is my motive?
Recognizing your why is important in any life move and building a blog is no different. When I started writing my first blog, it was simply because I wanted to share things that were in my heart and I do that best through writing. My second blog was to share what I had learned about the writing process and bring women together that shared similar desires. Your reason behind starting a blog determines your end goal.
What is my end goal?
Speaking of your end goal, what is it? Do you want to make a living from your blog or do you want to see people’s life changed, or both? Having a vision and goal for your blog is just as important as anything else you do in life. Do you ultimately want your blog to lead to more and be connected to a store or other site or will you focus solely on the blog? Take some time to think about your ultimate blog outcome.
How broad or narrow is my focus?
Is your blog going to be a niched blog or a more general one? Although, this may shift as your experience with blogging grows, generally you’ll want to start out knowing your ultimate focus. You can read this post for 5 questions to ask yourself to discover your perfect niche.
How much time can I (realistically) devote to writing
Take some time to map out your time that you will devote to the blog. You’ll want to do this for two main reasons, the first of which is to discern if this is even something you can devote time to. The second is to map out your posting schedule. Most successful bloggers have a regular posting schedule of at least weekly.
How will I build my audience?
Determine how you will market and grow your blog upfront. You’ll want to do this because there are so many different avenues and if you are a one person machine at the time, it can be a lot to do everything on your own. If you are considering all of the social media avenues for marketing, I would say delve into no more than two, establish your brand, learn how to maneuver those platforms for ultimate growth then move on to another one. Marketing and growing your blog
What are my success markers?
How will you measure success? Is it the amount of money that you bring in per month or the number of likes you receive on your blog post? Determine what your success markers are and as you reach them move them higher.
How many times a week will I post?
I briefly touched on this above, but determining how many times a week you will post is critical to starting a successful blog. This way you are able to map out your schedule and even schedule post for weeks into the year.
Which blogging courses are worth the money?
Blogging can be as easy as opening an account on a shared platform and writing, that’s what I did with my first blog. But blogging for profit is a totally different experience. Although, many things will be learned organically there is much to be said about learning from the pros. There is so much to learn that it can get to be overwhelming and extremely time consuming. Before you even get started take some time to research how you will learn what you don’t know. Check out reviews and cost because you will need good, quality courses to help establish and grow your blog. I talk a little about the 7 courses that every blogger needs to take here. While you’re there download the course schedule template as well.
What’s my budget?
This is not only a budget for building your blog, but as I stated above for learning about the process. Talk with others that have already been through the steps of creating a successful blog from scratch and get a ball park figure as to how much you should set aside.
How much of myself personally will be included in the blog
Once your blog get’s going people will want to know about the face behind the blog, usually. Human to human connection often establishes a deeper and more authentic presence. Figuring out how much of yourself and your personal life is a good idea to do before you begin gaining traction.
Am I mentally prepared for the overwhelm of building a profitable blog?
As I stated above, establishing and building a successful blog is not something that will happen over night. Depending on the brevity with which you desire your blog to grow, it may require many sleepless nights writing or figuring out technical issues with your website. The scenarios are endless, but rest assured, there are plenty of seemingly small tasks can zap a lot of your time. This can be the cause of extra stress and overwhelm. So prepare yourself mentally, nothing in life is perfect, including the blog building process. I would seek out well established bloggers and ask them about their process and initial trials, it’s easy to connect with others on social media through pages and groups.
Let me know which question was the most difficult for you to answer. For me, the big question was how much of my personal life would I include in my blog as I am an extremely private person.
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